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Full specifications
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LAUNCH DATE3 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Announced | June 11, 2025 | 9 September 2026 |
| Released | 2025-06-26 | 18 September 2026 |
| Status | Available. Released 2025, July 10 | Available |
NETWORK6 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| 2G Bands | GSM 850 / 900 / 1800 / 1900 | GSM 850 / 900 / 1800 / 1900 |
| 3G Bands | HSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100 | HSDPA 850 / 900 / 1700(AWS) / 1900 / 2100 |
| 4G LTE | 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13, 17, 18, 19, 20, 25, 26, 28, 32, 34, 38, 39, 40, 41, 42, 66 | 1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 30, 32, 34, 38, 39, 40, 41, 42, 48, 53, 66, 106 - A3717 | 1, 2, 3, 4, 5, 7, 8, 12, 13, 14, 17, 18, 19, 20, 25, 26, 28, 29, 30, 32, 34, 38, 39, 40, 41, 42, 48, 53, 66, 71 - A3473 | 1, 2, 3, 4, 5, 7, 8, 11, 12, 13, 14, 17, 18, 19, 20, 21, 25, 26, 28, 29, 30, 32, 34, 38, 39, 40, 41, 42, 48, 53, 66, 71, 106 - A3716 | 1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 30, 32, 34, 38, 39, 40, 41, 42, 48, 66, 106 - A3718 |
| 5G | No | 1, 2, 3, 5, 7, 8, 12, 20, 25, 26, 28, 30, 38, 40, 41, 48, 53, 66, 70, 75, 77, 78, 79 SA/NSA/Sub6 - A3717 | 1, 2, 3, 5, 7, 8, 12, 14, 20, 25, 26, 28, 29, 30, 38, 40, 41, 48, 53, 66, 70, 71, 75, 77, 78, 79, 258, 260, 261 SA/NSA/Sub6/mmWave - A3473 | 1, 2, 3, 5, 7, 8, 12, 14, 20, 25, 26, 28, 29, 30, 38, 40, 41, 48, 53, 66, 70, 71, 75, 77, 78, 79 SA/NSA/Sub6 - A3716 | 1, 2, 3, 5, 7, 8, 12, 20, 25, 26, 28, 30, 38, 40, 41, 48, 66, 70, 75, 77, 78, 79 SA/NSA/Sub6 - A3718 |
| Speed | HSPA, LTE | HSPA, LTE, 5G |
| Technology | GSM / HSPA / LTE | GSM / HSPA / LTE / 5G |
BODY5 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Build | Glass front (Kunlun Glass 2), glass back, aluminum frame | Glass front (Ceramic Shield 2), aluminum frame, aluminum back/ glass back (Ceramic Shield) |
| Dimensions | 163 x 76.1 x 8.3 mm | 163.4 x 78 x 8.8 mm (6.43 x 3.07 x 0.35 in) |
| IP Rating | IP68/IP69 dust/water resistant | IP68; 6 m for 30 minutes |
| SIM | Nano-SIM + Nano-SIM + eSIM (max 2 at a time) | · Nano-SIM + eSIM + eSIM (max 2 at a time; International) | · eSIM + eSIM (8 or more, max 2 at a time; USA) | · Nano-SIM + Nano-SIM + eSIM + eSIM (max 2 at a time; China) |
| Weight | 233.5 g | 249 g |
DISPLAY9 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Brightness | 3000 nits (peak) | 1000 nits typical; 1600 HDR; 3000 outdoor peak |
| Color | — | P3 |
| Features | — | Always-on; HDR; True Tone; Anti-reflective coating |
| Protection | Kunlun Glass 2 | Ceramic Shield 2, Mohs level 5 |
| Refresh Rate | 120Hz | Adaptive, up to 120Hz |
| Resolution | 1276 x 2848 pixels (~460 ppi density) | 1320 x 2868 pixels, 19.5:9 ratio (~460 ppi density) |
| Screen-to-body | ~89.7% | ~90.7% |
| Size | 6.8 inches, 111.3 cm2 (~89.7% screen-to-body ratio) | 6.9 inches, 115.6 cm 2 (~90.7% screen-to-body ratio) |
| Type | LTPO OLED, 1B colors, 120Hz, 1440Hz PWM, HDR Vivid | LTPO Super Retina XDR OLED, 120Hz, HDR10, Dolby Vision, 1000 nits (typ), 1600 nits (HBM), 3000 nits (peak) |
PLATFORM5 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| CPU | Octa-core (1x2.5 GHz Taishan V121 & 3x2.15 GHz Taishan V120 & 4x1.6 GHz Taishan Little) | 6 cores: 2 performance + 4 efficiency |
| Chipset | Kirin 9020 (7 nm) | Apple A20 Pro (2 nm) |
| GPU | Maleoon 920 | Apple GPU (7-core graphics) |
| Neural engine | — | Dual 16-core |
| OS | EMUI 15 (no Google Mobile Services) | iOS 27 |
MEMORY5 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Card slot | No | No |
| Internal | 512GB 16GB RAM | 256GB / 512GB / 1TB / 2TB |
| RAM | 16GB | 12GB |
| Storage Type | — | NVMe |
| Storage/RAM variants | 16GB + 512GB | 256GB 12GB RAM, 512GB 12GB RAM, 1TB 12GB RAM, 2TB 12GB RAM |
MAIN CAMERA3 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Features | Laser AF, 1.5MP spectral (color) sensor, LED flash, HDR, panorama | Sensor-shift OIS; macro; ProRAW; Dual-LED dual-tone flash, HDR (photo/panorama), Cinematic from regular video |
| MAIN CAMERA | 50 MP, f/1.6-4.0, 23mm (wide), 1.0"-type, PDAF, OIS; 50 MP, f/2.4, 83mm (periscope telephoto), PDAF, sensor-shift OIS, 3.7x optical zoom; 12.5 MP, f/3.6, 212mm (periscope telephoto), sensor-shift OIS, 9.4x optical zoom; 40 MP, f/2.2, 13mm (ultrawide), AF | 48 MP, f/1.48–f/4.0, 24mm (wide), 1/1.28", 1.22µm, dual pixel PDAF, sensor-shift OIS (gen2) | 48 MP, f/2.8, 100mm (periscope telephoto), 1/2.55", 0.7µm, PDAF, 3D sensor‑shift OIS, 4x optical zoom | 48 MP, f/2.2, 13mm, 120˚ (ultrawide), 1/2.55", 0.7µm, PDAF | TOF 3D LiDAR scanner (depth) |
| Video | 4K@30/60fps, 1080p@30/60fps, gyro-EIS, OIS, HDR | 4K Dolby Vision up to 120fps (main); external ProRes 4K/120fps; 4K@24/25/30/60/100/120fps, 1080p@25/30/60/120/240fps, 10-bit HDR, Dolby Vision HDR (up to 120fps), ProRes, ProRes RAW (up to 120fps), Apple Log 2, 3D (spatial) video/audio, stereo sound rec. |
SELFIE CAMERA3 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Features | HDR, panorama | HDR, Dolby Vision HDR, 3D (spatial) audio, stereo sound rec., ProRes RAW, Apple Log 2 |
| Selfie camera | 13 MP, f/2.0, (ultrawide), AF | 18 MP multi-aspect, f/1.9, 20mm (ultrawide), PDAF | SL 3D, (depth/biometrics sensor) |
| Video | 4K@30/60fps, 1080p@30/60fps, gyro-EIS | 4K Dolby Vision up to 60fps; 4K@24/25/30/60fps, 1080p@25/30/60/120fps, gyro-EIS |
SOUND2 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| 3.5mm jack | No | No |
| Loudspeaker | Yes, with stereo speakers | Yes, with stereo speakers |
COMMUNICATION6 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Bluetooth | 5.2, A2DP, LE, LDAC, L2HC | 6.0, A2DP, LE |
| NFC | Yes | Yes |
| Positioning | GPS (L1+L5), GLONASS, BDS (quad-band), GALILEO (tri-band), QZSS (L1+L5), NavIC | GPS (L1+L5), GLONASS, GALILEO, BDS, QZSS, NavIC |
| Radio | No | No |
| USB | USB Type-C 3.1, OTG | USB Type-C 3.2 Gen 2, DisplayPort |
| WLAN | Wi-Fi 802.11 a/b/g/n/ac/6/7, dual-band | Wi-Fi 802.11 a/b/g/n/ac/6e/7, tri-band, hotspot |
FEATURES2 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Other features | — | Ultra Wideband (UWB) support (gen2 chip) | Emergency SOS, Messages and Find My via satellite |
| Sensors | Fingerprint (under display, optical), accelerometer, gyro, proximity, compass, barometer, color temperature, laser, infrared | LiDAR, barometer, gyroscope, accelerometer, proximity, dual ambient light; Face ID, accelerometer, gyro, proximity, compass, barometer |
BATTERY3 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Capacity | 5700 mAh (5170 mAh rated in EU) | Market-dependent versions: | · Li-Ion 5391 mAh - Nano SIM model | · Li-Ion 5567 mAh - eSIM only model |
| Charging Type | 100W wired; 80W wireless; reverse wireless | Wired, PD3.2, AVS, 50% in 15 min | 25W wireless MagSafe/Qi2, 50% in 30 min (15W - China) | 4.5W reverse wired |
| Type | Si/C Li-Ion | Market-dependent versions: | · Li-Ion 5391 mAh - Nano SIM model | · Li-Ion 5567 mAh - eSIM only model |
ADDITIONAL INFORMATION8 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Colors | Prestige Gold, Golden Black | Black; Silver; Glacier; Burgundy |
| Compatibility | — | Regional variants are listed separately. US A3473 is eSIM-only and requires carrier eSIM support; physical SIM support, battery capacity and network bands vary by model and market. |
| Cooling | — | Redesigned vapor chamber; three times the surface area of the previous generation |
| Environmental | — | 40% recycled content by mass; fiber-based packaging (Apple) |
| Launch Price (USD) | $2,199.00 (reference only — see Price in Nigeria above for the actual retail price) | — |
| Models | LMU-LX9 | A3717, A3473, A3716, A3718 |
| Models and regions | — | A3717 (International); A3473 (USA); A3716 (Middle East, Canada, Mexico); A3718 (China) |
| Price in Nigeria | ₦1,499,000 (Seller price) | ₦2,800,000 (Seller price) |
TESTS1 field
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Battery Endurance | — | Video playback: up to 45 h; streaming: up to 40 h (Apple manufacturer test) |
SECURITY3 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Anti-theft | — | Find My with Activation Lock when enabled |
| Data Protection | — | Secure Enclave protects cryptographic keys; device passcode protection |
| Security | Fingerprint (under display, optical), face unlock | Face ID with TrueDepth facial recognition |
EU LABEL4 fields
| Specification | Pura 80 Ultra | iPhone 18 Pro Max |
|---|---|---|
| Battery | — | 62:00h endurance, 1000 cycles |
| Energy | — | Class A |
| Free fall | — | Class B (180 falls) |
| Repairability | — | Class C |